The Supply Chain Commerce Blog

by Manhattan Associates

Move over Millennials – are retailers ready for Gen Z?

Retail strategies have focused on attracting Millennials in recent years; but with Generation Z coming of age – as both employees and customers – retailers need to embrace the expectations of this ‘digital native’ generation. And it will be the retailers that are able to create a truly digitally enabled, end to end business model […]

Category: Retail

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The majority of shoppers are frustrated by inconsistent retail experiences

As retail continues to evolve in an ‘always on’ world, it is no secret that as consumers have become more digitally savvy and have learnt to expect more from the retail experience. Whether that is an enhanced online journey or more forward thinking in-store technology, they are expecting more from the shopping experience and they […]

Category: Retail

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Three Reasons Why Clienteling Isn’t a Luxury Anymore

Advancements in digital commerce have taken the idea of personalised customer experiences and expanded it well beyond the domain of luxury brands. This is especially true online where tailored product recommendations, promotional emails, retargeted ads and location-based mobile notifications are the norm. But in the typical brick-and-mortar store— the place where personalised selling began—digital personalisation […]

Category: Commerce, Retail

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An Omni-Channel Customer: Modern Customer Service Gaps—and more importantly, what you need to do to bridge them

Is there a difference between what shoppers expect from Customer Service Representatives (CSRs) and store associates when it comes to customer service? Research shows that regardless of engagement, in person or over the phone, customers want a personalised and seamless service. Equipping associates and CSRs alike with the same omni-channel data, such as a 360-degree […]

Category: Customer Loyalty

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The Profitable E-Commerce Order Fulfilment Challenge

  Hannah Watkins, Senior Consultant from Manhattan Associates shares her thoughts…. In an increasingly globalized supply chain landscape, the ability to provide efficient and effective e-commerce order fulfilment is still a high priority for many businesses. However by entering a competitive e-commerce arena, there are several significant challenges that must be overcome to also make e-commerce […]

Category: Retail, Supply Chain

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The last mile of the in-store experience

  For online retailers, the last mile is generally known as the most critical part of the journey, where the goods make it to their final destination: the customer. Fail to meet customer expectations and reputation can be damaged.  In-store, that last mile is the Point of Sale experience – and the quality of this […]

Category: Commerce, Retail

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