Commerce Trends

by Manhattan Associates

Q&A with Brian Kinsella on why order management is pivotal to retailers personalisation strategies

Memorable customer experiences may be completed face-to-face, but they’re built behind the scenes. Brian Kinsella, Vice President, Order Management at Manhattan Associates, explains why order management is proving pivotal to retailers’ personalisation strategies – and how to build a roadmap for meeting the increasingly tailored standards being set by consumers. How important has order management […]

Category: Commerce, Customer Loyalty, Retail, Supply Chain

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