It is becoming increasingly apparent that in order to succeed in the world of modern retailing, retailers must invest in technologies to empower the store associate. And with recent Manhattan Associates’ research revealing that 54% of UK shoppers think store associates are either ‘very’ or ’somewhat important’ to a good shopping experience, it is clear that consumers still value the human interaction of a knowledgeable store assistant.
It is time for retailers to re-define the role of stores, embrace technological innovation that drives both service enhancements and operating margins, and engineer a cultural shift that will enable staff to re-inforce brand value and deliver the experience the consumer so clearly demands. During our roundtable event with Essential Retail that will take place at RBTE on 9th March, 11am-1pm, we will assess the way these roles are evolving and how technology is playing a growing part in store employees’ everyday work. With shoppers now armed with more information that they have ever been, it is crucial staff can match that expertise, as well as tune themselves into the wider business goals of their employer and ensure they are up to speed with the latest systems and solutions.
We will also be showcasing our fully integrated Omni-Channel Point of Sale and Clienteling solutions that allow store associates to deliver a personalised selling and service experience that is unified across digital and physical channels. Additionally, store associates have instant access to inventory availability and can access an online product range that is automatically populated with a shopper’s complete online and offline transaction history. And, with 66% of millennials saying they still feel they know more than store assistants in terms of product availability, price and offers, it’s clear that this capability is vital.
To find out more about what retailers must focus on to deliver a proposition fit for modern commerce, visit us on stand 512.