Commerce Trends

by Manhattan Associates

Have you seen Manhattan Associates’ new branding, Push Possible™?

Have you seen our new branding, Push Possible™?

If you were at NRF this year you may have noticed a slightly different looking Manhattan Associates as we recently updated our branding. The new look promotes Push Possible and reflects our relentless commitment to innovation and our expanding suite of business offerings. We also wanted to bring together a new message that helps to unite supply chain, inventory and omnichannel solutions into a customer-centric set of solutions that empower our customers to Push Possible every day.

Eddie Capel, our president and chief executive officer commented on how Push Possible is a bold statement about our future and our ability to help customers transform their businesses. “Push Possible represents an expansive and dynamic approach to our brand, reflecting the value we bring to a broader base of decision makers, yet it still reflects our unwavering passion for putting customers at the centre of everything we do.”

What do you think of the new look?

The new branding also comes at a time when we are launching our latest offering, Manhattan Customer Engagement, the first solution that combines unstructured data from customer conversations with structured order information to allow retailers to make instant service improvements. We know that when it comes to defining the optimal service experience, every customer comes with a different set of needs and desires, so by being the first to connect order and customer data, the new Customer Engagement solution delivers the industry’s only actionable insight into the what, why, and how of omnichannel shopping so that retailers can truly personalise and optimise the entire buyer journey.

So, all in all it’s been a very exciting start to 2018. If you would like to know any more about Push Possible then get in touch or visit our Twitter, Facebook and LinkedIn.